The Riviera Maya is famous for its large scale all-inclusive resorts and a historical tourism base of smaller boutique hotels as well as the many fine-dining restaurants available along the highway 307 and on or near the beaches. Luxury travel entities have been instrumental in increasing luxury villa rentals and yacht charters in the area however these only represent a small fraction of the total tourism accommodation available.
Government development plans include establishing a number of medium sized cities of ~200 000 inhabitants within the Riviera Maya with initial planning spanning 20 years. Target areas for urbanization include the towns and villages of: Puerto Morelos (technically outside the Riviera Maya), Puerto Aventuras, Akumal, Chemuyil, and Tulum.
A major attraction throughout the Riviera Maya are coastal and reef aquatic activities dependent on the coastal water and the Mesoamerican Barrier Reef System (also known as the Belize Barrier Reef) which begins near Cancun and continues along the whole length of the Riviera Maya continuing southward to Guatemala. This barrier reef system is the second longest in the world.
Activities at the most visited locations include Jet Skiing, snorkeling, scuba diving, swimming in cenotes, swimming with dolphins, zip-lining, horse riding, sailing, and guided jungle tours. Archeology is also a big tourist draw in the area, including the popular archeological sites operated by the Instituto Nacional de Archeological such as Tulum on the coast, and Chichen Itza and Coba located some distance inland. The self-named ecoparks of Xcaret and Xel-Ha also include some smaller archeological ruins as part of their attractions, but these natural water theme parks operated by private business consortia attract much larger crowds due to the diversity and range of activities provided, such as swimming with captive dolphins.
 ClimateThe mean annual temperature is 24–25 °C (75–77 °F). The climate is dominated by a rainy season from May through November, and within the dry season there is a period dominated by northerly winds, called El Norte, which usually occurs in the months of January and February. The maximum mean annual precipitation throughout the Yucatan Peninsula occurs along the coast of the Riviera Maya with 1.5 metres (4.9 ft) of rainfall with a general decline to the NW with only 400 millimetres (1.3 ft) per year or less on the opposite side of the Peninsula. While the Caribbean coast of the Yucatan experiences a large number of tropical storms and hurricanes, the storm tracks and therefore landfalls of these are divergent to both the north (Cancun) and the south (south of Tulum and down to Belize) striking generally outside the Riviera Maya. Groundwater and therefore cenote water temperatures are 25 °C (77 °F) year round. Coastal waters range from 26 °C (79 °F) in January to 29 °C (84 °F) in August.
 GeographyThe Riviera Maya is completely within the state of Quintana Roo on the Yucatan Peninsula of Mexico. The terrain is flat and covered by low tropical jungle. The geology is high purity carbonates down to a depth of 0.5 - 1.5 km below the surface. Mean annual rainfall is 1.5 m per year and the efficient infiltration results in the complete absence of any surface rivers. As is common in karst, underground river network have formed by dissolution, and these have been explored and mapped by cave diving through sinkhole collapses locally called cenotes. The whole of the Yucatan Peninsula is underlain by a density stratified coastal aquifer system with a lens shaped fresh water body floating on top of intruding saline water. The formation of caves (speleogenesis) within this coastal carbonate aquifer is principally associated with carbonate dissolution at the fresh-saline water contact within the aquifer. By 2008, the Quintana Roo Speleological Society (QRSS) reported more than 700 kilometres (430 mi) of flooded cave passages within the limits of the Riviera Maya including the two longest underwater cave systems in the world of Sac Actun and Ox Bel Ha. These groundwater resources, accessed via the thousands of cenotes throughout the landscape, once supported the Maya civilizations and today remain the only natural sources of potable water in the area.
The Caribbean coastline is a series of crescent shaped white sand beaches interrupted every 1 – 10 km by rocky headlands and inlets, called caletas, through which groundwater discharges into the coastal water. Large sections of the extensive mangrove swamps that lie behind the beaches and headlands are included in the areas scheduled for tourism development.
 TransportationMost tourists to the Riviera Maya arrive through Cancún International Airport, approximately 50 km (31 mi) north of Playa del Carmen.
A new international airport is to be built in the near future directly serving the Riviera Maya region. There is debate as to which airport group should be the owner of this tourist destination hot spot, as it is very close to Cancun and some feel that Aeropuertos del Sureste ASUR (the current operators of the Cancun airport) should not be granted the concession of this airport as it would not be good for competition. The Secretary for Communications and Transport (SCT) said that on November 9, 2009 the plans would be announced.